http://www.havefunoutthere.com/
Jeep® Brand Announces New Advertising Tag Line and Ad Campaign for Its Expanded Lineup of 4x4 Sport-Utility Vehicles
It's no newsflash that Jeeps are fun, and that's the new angle the brand is taking to move iron at a pace faster than crawling the Rubicon. Jeep's most recent figures show a 15-percent gain in June from last year, so it's not like they're sitting on their thumbs, but Jeep's been listening to feedback from their often-rabid owner base, and the new tag line will read thusly: "Have fun out there. Jeep." Previous advertising campaigns have pointed up the exclusive club you join by being a Jeeper. "There's Only One," and "Only In A Jeep" send the message that Jeeps can do things that no other vehicle can do (besides, perhaps, Land Rovers, Hummer H1s, maybe even a gingerly piloted H2.) We tend to agree that no other vehicle offers the capability of a Wrangler for the money, nor the vast and supportive owner and fan base. Never before has Jeep offered so many models at one time than now, with their seven different flavors. There's the format that started it all, in the form of the Wrangler, and the line has been fleshed out to include larger and more luxurious models as well as smaller entry-level Jeeps.
The tagline is already at Jeep.com's front page, and there's a super cool user-involvement site at havefunoutthere.com. Look for the teasers to start soon – "fun wheels," outsized outdoor items like a cooler, a fishing lure, and a soccer ball with wheels, will start showing up on billboards, buses, and elsewhere in 12 metro areas. Next will be TV spots on major networks that focus on Jeep's 66-year heritage. Following later will be another TV spot showing an overview of the entire Jeep line. The print portion of campaign begins with a Wrangler-based spread and the copy "Fun. Headquartered and manufactured in Toledo, Ohio." We love the Jeep Wrangler for its friendly character, its indomitable spirit directly traceable to its WWII roots, and capabilities. The Patriot has the family looks and is an entry point to the fold; when it's time to grow up, there's the Liberty or the Grand Cherokee. We won't speak about the Compass. Jeeps are a heck of a lot of fun, and the newfound advertising is a nice change from the chest-thumping of the past.